Niche Societies is a boutique talent management firm based in Los Angeles, the epicenter of the global music and entertainment industries. Founded in January 2025 by Max Cohen and Zak Grech Fenech, the company is dedicated to empowering digital creators to reach their full potential. Through a hands-on, personalized approach, Niche Societies helps influencers and creators build strong personal brands, engage authentically with their audiences, and achieve long-term success in an ever-evolving digital landscape.

Max Cohen, a USC graduate and entrepreneur, brings a background in nonprofit leadership and influencer management. With a passion for social media strategy and talent development, Max combines entrepreneurial insight with a deep understanding of digital marketing to craft personalized growth strategies for creators.

Zak Grech Fenech, a creative visionary and experienced event producer from Malta, gained recognition for managing Europe’s first content house, Clubhouse Europe, and collaborating with major global brands. His expertise in creator growth, personal branding, and strategic direction has made him an influential figure in digital media. Now based in Los Angeles, Zak brings his global perspective and innovative mindset to the team at Niche Societies.

Specializing in talent development, creative direction, and strategic growth, Niche Societies takes a selective approach—ensuring each client receives the individualized attention and strategic guidance needed to thrive.