Founded in January 2025 by Max Cohen and Zak Grech Fenech, Niche Societies is a Los Angeles-based talent management company focused on empowering digital creators to unlock their full potential. Specializing in talent development, creative direction, and strategic growth, Niche Societies helps influencers and creators build strong personal brands, connect authentically with their audiences, and achieve long-term success in the ever-evolving digital landscape.
Max Cohen, a USC graduate and entrepreneur, brings a wealth of experience from his early work in nonprofit leadership and influencer management. With a passion for social media strategy and a hands-on approach to talent development, Max is committed to helping creators navigate their careers with precision and authenticity. His entrepreneurial mindset and deep understanding of social media marketing fuel his ability to craft personalized strategies that drive growth.
Zak Grech Fenech, a seasoned event producer and creative visionary from Malta, made his mark in the entertainment industry by collaborating with global brands and managing Europe’s first content house, Clubhouse Europe. Zak’s expertise in creator growth, personal branding, and strategic direction has made him a key player in shaping the future of digital media and influencer management. Now based in Los Angeles, Zak brings his global perspective and innovative approach to nurturing talent at Niche Societies.
At Niche Societies, the focus is not just on short-term success but on cultivating lasting partnerships and strategic growth for creators with vision and ambition.